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The Communities for Refugees campaign was launched by Reset in October 2020 and ran until April 2021. This was the first coordinated attempt at sponsor recruitment in the UK. For the first time, charities across the refugee protection sector and faith organisations promoted Community Sponsorship to their networks using consistent branding and messaging.
Our priority for this campaign was to increase the number of Community Sponsors rather than to raise general awareness of Community Sponsorship. Our communication was therefore targeted at people who, based on evidence from the UK and Canada, were the most likely to set up Community Sponsorship groups. To reach our target audience, we connected with organisations whose audiences matched or heavily overlapped with ours, and encouraged them to share the campaign with their followers. This saw the campaign promoted widely within the refugee protection sector and by a number of faith organisations, as well as by existing Community Sponsors and Lead Sponsors.
We aimed to take prospective sponsors who engaged with the campaign on a journey that would inspire them to take part in Community Sponsorship while also communicating the level of commitment that this programme demands. The journey involved: registering interest by signing up to a mailing list; attending an introductory webinar; and speaking 1:1 to a member of the Reset team. Once a prospective sponsor completed these steps, they would be ready to connect with a Lead Sponsor and begin setting up a new Community Sponsorship group.
We’ve put together a short report covering the key results of the campaign, along with a summary of what we’ve learnt and how we plan to build on the campaign going forward.
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Read all news and insight from our initiatives
See coverage of Reset UK in the press and media
Find out how Community Sponsorship helps refugee families in need build a new life in the UK with confidence and dignity.
How do I sponsor a refugee family? How does the process work? Reset is here to support you every step of the way.
We’ve designed toolkits to make it easy for you if you’re involved as a lead sponsor or a local authority.
Wherever you are on the fulfilling and thrilling journey through Community Sponsorship, we have training courses, videos, articles and more, all designed to help your group and the family you support.
From drop-in sessions to UK-wide networking events, we bring together people and professionals involved in all stages of the Community Sponsorship journey.
Make a direct difference in the world by getting involved with your nearest Community Sponsorship group – or starting one up yourself!
Make an extraordinary difference to the lives of people who have lost everything by signing up to our (free) Landlords for Refugees register.
Not everyone can donate their time, so if you are choosing to donate money today instead or as well as, thank you. Your generosity is vital to the work we do support community-led welcome of refugees.
Help others by sharing your account. Why were you attracted to community-led welcome? What worked, what did you learn, what has the experience been like for you?
Reset empowers volunteers to welcome refugees into communities across the UK. Find out about us and the kinds of programmes we’ve been involved with.
Research, monitoring and evaluation are essential for making evidence-based decisions that will support Community Sponsorship to grow and flourish.
Sponsoring a refugee family is a significant responsibility. We advocate for Community Sponsors to ensure that they are properly supported throughout their journey.
Our advocacy focuses on representing the views of Community Sponsors to the Home Office to support them in implementing the necessary operational changes.
We also represent the views of Community Sponsors to other key stakeholders, including Local Authorities, international organisations, the wider resettlement field, housing providers and financial institutions. We also use our voice to campaign on policies affecting refugees. We are members of the Together With Refugees coalition, campaigning for a more humane approach to people seeking protection in the UK.
